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Perceptual Multimedia: A Cognitive Style Perspective 199 Copyright 2006, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. Verbaliser Biomodal Visualiser Score 62.84% 62.98% 65.52% Documentary Snooker Enjoyment 4.17 3.94 3.91 Documentary Pop Music Documentary Table 6. Favourite clips Enjoyment will also influence users performance, especially for verbalisers, who perform better and enjoy more the Documentary clip and performed worse and enjoyed less the Rugby clip. It is consistent with the results of previous research (Chen, 2002), which highlight that positive user perceptions of the learning environment can enhance their performance; conversely, negative attitudes will tend to hinder learning performance. Degree of Dynamism Multimedia clip dynamism was found to significantly impact upon participants QoP-IA levels in our study (Figure 2). The correct one is that the level of significance was found to be p=.000 for field-dependent users and p=.001 for intermediate and field-independent users. Clip dynamism is given by Table 3, where the terms strong, medium, and weak were coded with the values of 3, 2, and 1, respectively. All users performed worst in the clips with strong dynamism. In particular, field- dependent users do not perform as well as field-independent and intermediate users. As suggested by previous works (Chen, 2002; Chen & Macredie, 2002), field-dependent users performance was hindered in situations where they need to extract cues by themselves. Thus, in multimedia clips with strong dynamism that provided too many cues, field-dependent users might find it difficult to select relevant cues. The dynamism of the visualised clips also influenced the level of enjoyment experienced by participants (p=.000). If a per-cognitive style analysis is pursued, we find that the level of enjoyment is influenced by the dynamism of the multimedia clip for both fieldindependent (p=.004) and field-dependent (p=.000) users. As shown in Figure 3, both field-independent and field-dependent users experienced higher levels of enjoyment from the clips with medium dynamism, while strongly dynamic clips were liked least of Verbaliser Biomodal Visualiser Score 35.59% 35.74% 34.49% Rugby Enjoyment 2.59 2.78 2.81 Rugby Table 7. Least favourite clip

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