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296 Germanakos & Mourlas Copyright 2006, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. whole processing has been completed, it returns the adapted results to the user. It is comprised of three elements: Content Presentation (or Adaptive Presentation): It adapts the content of a page to the characteristics of the user according to the user profile and personalization processing. The content is individually generated or assembled from pieces for each user, to contain additional information, prerequisite information, or comparative explanations by conditionally showing, hiding, highlighting, or dimming fragments on a page. The granularity may vary from word replacement to the substitution of pages to the application of different media. Content Alteration (or Adaptive Content Selection): When the user searches for a particular content, that is, related information to his/her profile, the system can adaptively select and prioritize the most relevant items. Link-Level Manipulation (or Adaptive Navigation Support): It provides methods that restrict the user s interactions with the content or techniques that aid the user in their understanding of the information space, aiming to provide either orientation or guidance (i.e. adaptive link, adaptive link hiding/ annotation). Orientation informs the user about his/her place in the information space, while guidance is related to a user s goal. Filtering: This component is considered the main link of the front-layer with the middle layer of the architecture. It actually transmits the data accumulated both directions. It is responsible for making the the low-level reconstruction and filtering of the content, based on the personalization rules created, and to deliver the content for adaptation. Middle Layer (Web-Based Multimedia Personalization) The middle layer is the main layer of the architecture and it is called Web-Based Multimedia Personalization . At this level all the requests are processed. This layer is responsible for the custom tailoring of information to be delivered to the users, taking into consideration their habits and preferences, as well as, for mobile users mostly, their location ( location-based ) and time ( time-based ) of access. The whole processing varies from security, authentication, user segmentation, multimedia content identification, to provider perceptual characteristics, user perceptions (visual, mental and emotional), and so forth. This layer accepts requests from the front-end and, after the necessary processing, either sends information back or communicates with the next layer (back-end) accordingly. The middle layer is comprised of the following two components: New User Profiling: It contains all the information related to the user, necessary for the Web Personalization processing. It is directly related to the Semantic Multimedia Content component and is composed of three elements:

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