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Adaptation and Personalization of Web-Based Multimedia Content 293

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294 Germanakos & Mourlas Copyright 2006, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. Figure 3. Detailed view of the mPERSONA architecture techniques in a component-based fashion in order to provide a global personalization scheme for the wireless user. The mPERSONA is a flexible and scalable system that focuses towards the new era of wireless Internet and the moving user. The particular architecture uses autonomous and independent components avoiding this way tying up to specific wireless protocols (e.g., WAP). To achieve a high degree of independence and autonomy, mPERSONA is based on mobile agents and mobile computing models such as the client intercept model (Panayiotou & Samaras, 2004). The architectural components are distinguished based on their location and functionality: a) the Content description component (Figure 3: 2 & 6), creates and maintains the content s provider metadata structure that describes the actual content, (b) the Content selection component (Figure 3: 1 & 7), selects the content that will be presented to the user when applying his profile, (c) the Content reform component (Figure 3: 3 & 4), reforms and delivers the desired content in the needed (by the user s device) form, and (d) the User profile management component (Figure 3: 5), registers and manages user profiles. The user s profile is split into two parts: the device profile (covers the user s devices) and the theme profile (preferences). A Three-Layer Architecture for Adaptation and Personalization of Web-Based Multimedia Content Based on the above considerations, a three-layer architecture for adaptation and personalization of Web-based multimedia content will now be presented, trying to convey the essence and the peculiarities encapsulated, and further answering the question why adaptation and personalization of Web-based content is considered vital for the sustainable provision of quality multi-channel Web-based multimedia content/ multimedia-based services.

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