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Adaptation and Personalization of Web-Based Multimedia Content 295 Copyright 2006, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. Figure 4. Adaptation and personalization of Web-based multimedia content architecture The current architecture, depicted in Figure 4, Adaptation and Personalization of Webbased Multimedia Content Architecture, is composed of three interrelated parts/layers. Each layer for the purpose of the infrastructure functionality may be composed of components, and each component may be broken down into elements, as detailed below: Front-End Layer (Entry Point and Content Reconstruction) The front-end layer is the primary layer, and it is the user access interface of the system. It is called Entry Point and Content Reconstruction , and it accepts multi-device requests. It enables the attachment of various devices on the infrastructure (such as mobile phones, PDAs, desktop devices, tablet PC, satellite handset, etc.) identifying their characteristics and preferences as well as the location of the user currently active (personalization/locationbased). It also handles multi-channel requests. Dut to the variety of multi-channel delivery (i.e., over the Web, telephone, interactive kiosks, WAP, MMS, SMS, satellite, and so on), this layer identifies the different characteristics of the channels. It directly communicates with the middle layer exchanging multi-purpose data. It consists of two components, each one assigned for a different scope: Adaptation: This component comprises of all the access-control data (for security reasons) and all the information regarding the user profile. These might include user preferences, geographical data, device model, age, business type, native language, context, and so forth. It is the entry point for the user, enabling the login to the architecture. This component is directly communicating with the middle layer where the actual verification and profiling for the user is taking place. Once the

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