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Adaptation and Personalization of Web-Based Multimedia Content 299

Filed under: Digital Multimedia — webmaster @ 5:04 pm

300 Germanakos & Mourlas Copyright 2006, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. transform information into knowledge (constructing new cognitive frames) and if they could be characterized as a converger, diverger, assimilator, accommodator, wholist, analyst, verbalizer, or imager. The Visual and Cognitive Processing dimension is being distinguished from: Visual Attention Processing: It is composed from the pre-attentive and the limitedcapacity stage; the pre-attentive stage of vision subconsciously defines objects from visual primitives, such as lines, curvature, orientation, color, and motion, and allows definition of objects in the visual field. When items pass from the preattentive stage to the limited-capacity stage, these items are considered as selected. Interpretation of eye movement data is based on the empirically-validated assumption that when a person is performing a cognitive task, while watching a display, the location of his/her gaze corresponds to the symbol currently being processed in working memory and, moreover, that the eye naturally focuses on areas that are most likely to be informative. Control of Processing: It refers to the processes that identify and register goalrelevant information and block out dominant or appealing but actually irrelevant information. Speed of Processing: It refers to the maximum speed at which a given m e n t a l act may be efficiently executed (cognitive processing efficiency). Working Memory: It refers to the processes that enable a person to hold information in an active state while integrating it with other information until the current problem is solved. The Emotional Processing dimension is composed of these parameters that could determine a user s emotional state during the whole response process. This is vital so as to determine the level of adaptation (user needs per time interval) during the interaction process. These parameters include: Extroversion: Extraverts are sociable, active, self-confident, and uninhibited; while introverts, are withdrawn, shy, and inhibited. Conscientiousness: Conscientious individuals are organized, ambitious, determined, reliable, and responsible; while individuals low in conscientiousness are distractible, lazy, careless, and impulsive. Neuroticism: Individuals high in neuroticism are confident, clearthinking, alert, and content. Open to experience: Individuals who are open to experience are curious and with wide interests, inventive, original, and artistic; individuals who are not open to experience are conservative, cautious, and mild. Understanding of emotions: It is the cognitive processing of the emotions; it is the ability of understanding and analysis of the complex emotions and the chain reactions of the emotions, that is, how one emotion generates another.

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