tangular natural video picture with associated audio, its
tangular natural video picture with associated audio, its object-based approach has great potential for the creative content developer. You must never forget that content is for the users, not the creators. It is vital that the complex technology application is transparent to the potential consumer. The early viewers of streaming media may have overcome any technical obstacles, but the bulk of the public will not tolerate quirks or unpredictable behavior if streaming is to be a mainstream media. It must be as easy as watching television or a DVD. With careful HTML design, you can make smart decisions about which file format to direct a browser to by detecting the plug-ins installed in the browser. Standardization often is put forward as the answer to some of these issues. If there was one player that could render any media format, perhaps using proprietary plug-ins, all would be simple. After all, we can receive a television broadcast from any station without needing a special receiver. The flip side to this is that it is extremely unlikely that streaming could have developed from inception to be a mainstream communication medium in the period of only five years. The proprietary architectures can continuously improve without the constraints of standards, and are spurred on by intense competition. Whether this situation continues as streaming moves out of the PC environment into general consumer devices remains to be seen. There is far more pressure to standardize when streaming is deployed to set-top boxes or wireless devices. The life of a television receiver or set-top box can be 10 times that of a software release, so there will be a drive to standardize. Introduction to streaming media 153
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