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compromised, watermarking enables the tracing of the possible sources of the piracy. Business models The DRM has to be very flexible to accommodate the many different ways a consumer can purchase the content. There are many business models for monetizing online content. Usage There are several ways to sell content. There is rental or outright sale. The rental may have qualifiers applied; it could be for a fixed period or for a certain number of plays. Then there is the video-on-demand model, where a payment is required for each viewing of the clip. Delivery The delivery of content can be as a download or stream. The download might be for music files to be used by a portable player or a PDA. Streaming could be for ephemeral content that is watched only once. A third possibility is to archive the file, while it is streaming, for repeat viewing. If it is possible to download content to portable players, security is potentially compromised. Microsoft has developed an interface that allows content to be downloaded securely from the Windows Media Player to portable audio devices that support the SDMI (Secure Digital Music Initiative) standard. Promotion DRM enables many forms of product promotion. The first is to let the viewer see a preview. This may be the edited highlights or the first few minutes of the clip. The preview may be at a lower resolution than the main clip. Other forms of promotion may be special offers such as pass this on to five friends and get a free play . Payment The traditional method for mail order payment is by credit or charge card. This is not a good method for very small transactions; it may cost only 10 cents to listen to a single music track. So other methods have to be used that have a lower cost overhead for such low-value transactions. Rights management 267

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