Flexible Business Models New licensing rights have been
Flexible Business Models New licensing rights have been introduced with Windows Media Rights Manager 9 to help enhance the creation of new, innovative business models. Licenses are issued independently of the actual media files. This provides flexibility for the business model and allows wider distribution of content. The Rights Manager checks for the consumer s license every time a media clip is played. If the user does not have a valid license, they are directed back to the registration web page. Because licenses and media files are stored separately Rights management 283 clearing house content server license server portal media player DRM client audio/video content packager transact license deliver key purchase SDMI player stream media post content secure download encrypted content Figure 14.10 Windows Media Rights Manager.
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