Apreso, which can capture a live presentation. The
Apreso, which can capture a live presentation. The presentation is encoded as a video and audio file, and the slides are captured as they change. The live stream also is archived so viewers can watch on-demand at a time that may be more convenient than viewing the live stream. Virage s VS Webcasting adds the facility of interactivity with the audience, to answer questions, conduct polls, and collect viewing statistics. Products like Apreso and VS Webcasting make it very easy to share information with remote offices or foreign clients. The news site One of the most successful applications for streaming has been the financial news site. The big agencies like Bloomberg and Reuters have television channels, streaming stories around the clock. The traders have an insatiable demand for content, plus they have broadband access to the Internet. Rich media allows interviews to be combined with text stories generated from the agency feeds. Unlike television, there is more freedom in the use of text. The screen resolution of the typical computer display is higher than a standard-definition interlaced television receiver; so more background information can be given in text form. Applications for streaming media 315 Figure 16.3 Webzine Tornado Productions. Marketing Streaming can be used as part of the marketing mix to inform sales personnel and customers about new products. The interactive nature of streaming lends it to applications like product launches.
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