Advertisers would be reluctant to place technical barriers
Advertisers would be reluctant to place technical barriers in the way of potential viewers of their messages. There are many outlets for advertising beyond the Web; video can be streamed over dedicated circuits to digital signage for live commercials at the point of sale. Producing rich media A skilled multimedia developer will have no problems adding interactive video and audio into existing rich media web pages, but a certain amount of hand scripting is bound to be needed. For the less skilled, there are a number of tools to ease the creation of presentations. Applications for streaming media 317 site branding text content streaming video insert site navigation still graphics VCR interaction controls Figure 16.4 Music promotion site. BT Openworld, produced by Tornado Productions Ltd.
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