The barriers between the electronic media are becoming
The barriers between the electronic media are becoming blurred. Interactive television can combine web content with off-air television. Telephones and radios can display text and graphics. Web browsers have audio and video. The old paradigm of a handful of major television networks being the prime source of video programming has long gone. Cable and satellite can deliver several hundred channels to the home, but television is still mass media 200 channels for a population of millions is hardly bespoke programming. Streaming adds a new and high-capacity delivery vehicle for video content that can be personalized for each viewer. It may be special content or targeted ads. The quality delivered to the viewer has increased steadily since the mid-1990s, with improvements in codecs and broadband access for the last mile, and in 2002, it could rival VHS, with many quality improvements in the offing. Applications for streaming media 323 Interactive Content Factory Content creation Satellite Ingest (encoding) Windows Server 2003 NetEdit Player EDL Remote editing VCR Figure 16.7 Interactive Content Factory data flow. TWIinteractive Ltd.
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